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The Daily Mail did an RNLI hatchet job and the backlash was spectacular The Poke

The Daily Mail has trained its sights on the good work of the Royal National Lifeboat Institution after it revealed that a small portion of its income is spent on saving drowning kids abroad.

Daily Mail readers were absolutely outraged, just as you would expect.

A handful of the top-rated comments on its site – we’ve read them so you don’t have to – include ‘Well I won’t be giving to that charity anymore absolutely shocking money should stay in this country not sent to Africa’ and ‘That’s it, that’s the very last penny the RNLI will get from me. I am sick and tired of charities in this country seeming to see themselves as responsible for the whole world!’

The response in the outside world was rather different however. Suggestions that the Mail story would lead to a reduction in donations are likely to be wide of the mark. Quite the opposite, in fact, if these people’s reactions are anything to go by.

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Here’s what the RNLI had to say.

And here’s an insight into the sort of outrageous activities they get up to outside of the UK.

The whole backlash quite gladdens the heart. Well, most people’s hearts.

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Written by Yaipoo

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