Nike strikes deal to put NYC logos on apparel

Just do it!

City Hall and sneaker giant Nike have inked a two year deal that gives the company the right to use New York City famed iconography — like the logos for the Police and Fire departments — on its apparel for two years, in exchange for a cut of the sales.

The Franchise and Concession Review Committee signed off on the deal last week, which will give the city’s tourism arm, NYC & Company, a 5 percent cut of the revenue generated from Nike’s NYC-branded clothing and accessories.

The Portland-based sneaker company will also give NYC & Company an still-to-be determined amount of the merchandise for give-aways.

City Hall is guaranteed at least $20,000 a year in revenue from the deal, which allows Nike to slap any city government logo — from the iconic taxi ‘T’ to the Parks Department’s leaf to the NYPD’s bomb squad — on clothes and other goods.

The deal was first reported by news nonprofit The City.

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Written by Yaipoo


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