Just do it!
City Hall and sneaker giant Nike have inked a two year deal that gives the company the right to use New York City famed iconography — like the logos for the Police and Fire departments — on its apparel for two years, in exchange for a cut of the sales.
The Franchise and Concession Review Committee signed off on the deal last week, which will give the city’s tourism arm, NYC & Company, a 5 percent cut of the revenue generated from Nike’s NYC-branded clothing and accessories.
The Portland-based sneaker company will also give NYC & Company an still-to-be determined amount of the merchandise for give-aways.
City Hall is guaranteed at least $20,000 a year in revenue from the deal, which allows Nike to slap any city government logo — from the iconic taxi ‘T’ to the Parks Department’s leaf to the NYPD’s bomb squad — on clothes and other goods.
The deal was first reported by news nonprofit The City.
Credit: Source link