Kim, oh no.
“I’ve been passionate about this for 15 years,” Kim Kardashian tweeted Tuesday alongside an announcement for her new shapewear line, controversially named Kimono.
Japan, however, has been passionate about the kimono since it originated there in the Heian era, beginning 794 AD — millennia before Kardashian even arrived on the pop culture scene with her leaked 2003 sex tape.
The internet was quick to accuse the star of cultural appropriation of the traditional full-body garment.
“Basically, what you’re doing is creating a line of underwear and calling them, ‘traditional Japanese garments’,” tweeted Yuko Kato.
“My culture is not your underwear,” another critic tweeted.
To add insult to injury, Kardashian applied for a trademark of the word “Kimono” last April. This year, she’s applied for a new kimono-phrase once a month since March, and twice in June, with trademarks pending for “Kimono Body,” “Kimono Solutionwear,” “Kimono World,” and “Kimono Intimates.”
Some are suggesting Kim change the brand name to #KimOhNo instead.
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