This bikini isn’t bathing suit-able.
A 22-year-old woman from Swansea in Wales was appalled when her new teal swimsuit from Pretty Little Thing bled blue dye when submerged in water.
“I wore it to the spa at my gym [and] I had a shower in it before entering the sauna and noticed the dye running down my legs, luckily I was the only one in there,” Alisha (a k a @Princrastinate on Twitter) tells BuzzFeed. “I was stained blue and it destroyed my towel.”
Alisha reached out to the company, only to be told: “on the website it does say that the set shouldn’t be worn in water.” The customer service rep also pointed out that this bikini’s official designation is “for poolside posing only.”
This unsatisfied customer promptly issued a social media alert.
“Be cautious when buying SWIMwear from @OfficialPLT this summer because it’s only for “poolside posing” and they’ll still charge you £60 [about 76 US dollars] a set, absolutely laughable,” the Brit tweeted, calling out the Instagram-friendly fast fashion brand.
Pretty Little Thing’s product description caused much online backsplash. Though the suit may be fitting for influencers who prefer not to ruin their makeup, the rest of us, it seems, want to be able to splash around.
This isn’t the first time the Pretty Little Thing team has found itself in hot water, so to speak. Another suit by the brand was sold through online retailer Asos, with “cannot be worn in water,” found in the product description alongside descriptors like “high cut leg,” and “non-padded cups.”
Even high-end brands have failed the swim test. Last year, Gucci sold a $380 dollar scoop neck logo “swimsuit” that, warned the luxury brand, “should not come in contact with chlorine.” In other words, unless you’re yachting off the coast, good luck taking a dip in the pool wearing the one piece.
Pretty Little Thing has not responded to a request for comment and information on how to clean such a garment, but similarly impractical wares have been listed as “dry-clean only.”
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