[Zara McDermott/ Instagram]
Love Island star Zara McDermott revealed that since she found fame on the ITV2 dating last summer, she can earn thousands from plugging brands online.
The 22 year old boasts one million followers on Instagram and revealed the money that she’s offered from brands to promote their products on the latest episode of Panorama.
On the show, Zara is seen posing for pictures which are taken by Adam Collard, who she has since split from.
She said: “Every brand that exists wanted to jump on the band wagon after Love Island.
“Every one wants a piece of me and my social media.”
The brunette beauty then revealed the largest sum she was offered by a brand for her online promotion, as she said: “£3000 for one Instagram Story that would take me no more than 10 minutes to do.”
However, Zara revealed that she aims to be responsible about the products that she promotes to her huge online following.
She said: “I’d say probably sixty percent of the stuff that comes my way I turn down.
“Anything gambling related, alcohol related. I would never want to sell something that could be potentially harmful and dangerous to someone. No matter how much money you can get offered, there’s a responsibility.
[Zara McDermott/Instagram ]
“Social media makes products more real and more enticing to young people. I think people can start to see through really scripted advertisements that you might see on TV, whereas someone seeing how a dress might look while I’m out in a restaurant, shows them how it really looks.”
She continued to say: “These influencers are like friends to their followers, you know, they let them into their lives, they share their triumphs and their sorrows, and their day to day with these people and they build trust.
“And brands can use that trust as a really convincing way of putting their products into those lives.”
Adam Collard and Zara today announced their split after seven months together, with Zara saying she “wasn’t enough” for him and is “heartbroken” in an emotional statement.
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