Netflix are urging fans of new movie Bird Box to not injure themselves after a challenge involving the film went viral.
The movie has become a massive success with viewers, and has managed to become a global phenomenon just a week after it was released.
Bird Box has attracted attention for its disturbing storyline, which sees a group of strangers struggle to survive after mysterious creatures invade the earth and cause those who look directly at them to take their own life.
And now a new challenge has emerged, urging those who have seen the movie to try and get from one place to another without taking off their blindfold.
The challenge soon began to trend on Twitter, and videos started to emerge of people putting themselves in danger.
With the challenge going viral, Netflix has now stepped in to advise fans of the movie to not take part in the death-defying challenge.
The service said in a tweet: “Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE.
“We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”
Meanwhile, the director of the movie recently opened up about why she altered the original ending to the book.
She explained: “The movie is slightly more positive. The movie is, in many aspects, different from the book, but it’s also very rooted in the book.
The book also has a kind of positive ending and I would not have wanted to do an apocalyptic movie that didn’t have a hopeful ending. In a way, pretty much everything I’ve done has had some sort of a hopeful ending.
“I’m not particularly interested for the audience to leave, from the cinema or their own screen, with a kind of completely bleak point of view.
“That’s not really what I believe in.”
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