There was the Jimi Hendrix Experience, the late ’60s band fronted by the legendary guitar god. But the Mariah Experience — a new installation at Sony Square NYC celebrating the release of Mariah Carey’s album “Caution,” out Friday — is more about glitter than guitars.
As soon as you walk in, Carey’s divaliciousness is on full display with a bed covered in pink and white satin, overlooked by a neon rainbow, to re-create the 1999 “Rainbow” album photo shot by David LaChapelle. Fans will get to live out their very own Mariah fantasy by posing in the bed. But you might need to bring your own bedroom pumps for the full effect.
There’s plenty more Mariah madness taking over Sony Square (25 Madison Ave.), across from Madison Square Park, from Friday until Dec. 4. Other photo activations include a butterfly booth devoted to Carey’s favorite winged insects, who inspired the name of her 1997 album “Butterfly”; a “Merry Christmas” section that tips its Santa hat to MC’s smash holiday tune “All I Want for Christmas Is You”; and a “Caution” station covered in pink “Caution” tape, natch.
While Carey’s “Caution” album plays in the background, you can also hear it privately on listening stations, including one with a vinyl LP. You can also hear Carey’s 18 No. 1 singles — from 1990’s “Vision of Love” to 2008’s “Touch My Body” — with their covers lining an entire wall.
There are mannequins rocking Carey’s sexy looks from her latest videos, but the red Christian Louboutin heels that she wears in the “GTFO” clip from the new album are enclosed in a protective case, because what diva would want the public touching her Louboutins?
Elsewhere, there’s a video screen showing Carey clips from over the years and a mini pop-up shop with Mariah T-shirts, hoodies, vinyl (including an “All I Want for Christmas” picture disc) and CDs.
The new album — Carey’s 15th studio LP — finds the singer getting back her groove after her trashy reality show, “Mariah’s World,” and that infamous New Year’s Eve debacle. It’s her best album since 2009’s underappreciated “Memoirs of an Imperfect Angel.”
Highlights include two rap collaborations: the nostalgic “Giving Me Life,” featuring old-school MC Slick Rick — plus some classic dialogue from Eddie Murphy’s “Trading Places”; and “The Distance,” including an assist from Ty Dolla $ign and some smooth soul that takes you back to “The Emancipation of Mimi” era.
“GTFO” — which stands for “get the f – – k out” — is a deceptively sweet kiss-off, caressing you with its middle finger. Even better, though, is “Portrait,” a piano ballad that boasts the kind of soulful reflection that Carey would do on some of the best deep cuts in her early years.
But even as Carey is releasing “Caution,” the 48-year-old songbird has already achieved some unexpected success on the album charts this week. Thanks to a social media campaign — #JusticeForGlitter — led by her tribe of fans known as Lambs, Carey’s 2001 “Glitter” soundtrack shot to No. 1 on the iTunes chart this week.
Although the “Glitter” movie famously flopped in theaters, the renewed spark in the album 17 years later proves that you should never underestimate the power of the Mariah experience.
Credit: Source link