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Sam Faiers partners with Boux Avenue for Christmas campaign

Sam Faiers shows off her incredible figure in the Boux Avenue campaign  [Boux Avenue]

Sam Faiers looked fabulous as she proudly flaunted her figure in a number of sexy ensembles from the new Boux Avenue campaign. 

The lingerie brand has revealed the festive collection, #BouxEverAfter, inspired by a fairy tale story. 

The collection has been modelled by Sam alongside Made In Chelsea’s Louise Thompson, soap actress Jacqueline Jossa and influencer Emily Shak. 

Bout Avenue explain: “The hero message behind the campaign is to celebrate the everyday leading lady.

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Sam Faiers, Louise Thompson and Jacqueline Jossa model Boux Avenue collection
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Sam Faiers rocks the festive two piece  [Boux Avenue]

Sam Faiers, Louise Thompson and Jacqueline Jossa model Boux Avenue collection
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Made In Chelsea’s Louise Thompson is also part of the fairy tale campaign  [Boux Avenue]

Sam Faiers, Louise Thompson and Jacqueline Jossa model Boux Avenue collection
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Jacqueline Jossa also looked amazing in the lingerie  [Boux Avenue]

“The women you admire, who make you laugh, are a shoulder to cry on, who you just can’t life without; who deserve something special this Christmas.” 

The collection includes some stunning classic sets as well as some festive must-haves in exciting shades of berry red, mulberry and emerald. 

As well, the collection includes a range of cosy pyjamas and other nightwear to keep you warm over the winter period. 

Some of the standout pieces from the collection include the sexy Velvet Lace Longline bra and knickers set as well as the Harper Red set, both modelled by the stunning Sam Faiers. 

Sam Faiers, Louise Thompson and Jacqueline Jossa model Boux Avenue collection
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The collection includes simple pieces as well as festive must-haves [Boux Avenue]

Sam Faiers, Louise Thompson and Jacqueline Jossa model Boux Avenue collection
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Sam Faiers wears the black silk pyjamas by Boux Avenue  [Boux Avenue]

Chief Operating Officer at Boux Avenue, Alex Paphitis, said: “Christmas is a magical time for us and we really wanted that message to come across in the campaign this year. 

“We hand selected each of our leading ladies not only for their sparkling personalities, but because they represent the different magical characters that our customers emulate in the exciting run up to Christmas.” 



Alex continued: “Whether that’s the person buying all the gifts for the children, or those busy parents taking a step back to relax and treat themselves to a gift, we are sure that at Boux Avenue you will find that perfect Christmas present for each and everyone of your very own star studded cast.”

Boux Avenue’s bras are available in sizes 28-40, A-G cup and sizes 6-18. 




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